Care and privacy

Privacy policy

How we handle and protect your personal details, photographs and order information.

Who we are

Ettermæle is operated by BRAVES GLOBAL AS, company no. 917 187 525, Storgaten 29A, 4876 Grimstad, Norway. For questions about your personal data, contact hello@ettermaele.com.

Your photographs and account

We process the photographs you upload, your chosen styles, account and contact details, order information and any messages you send us to provide previews, Studio, printed portraits and customer care. We use payment providers to process payment securely. We do not publish or sell your uploaded photographs.

Private previews

When you request a preview, we store your photograph, browser session information and IP address to provide the service, investigate errors and prevent misuse. After two previews, you can enter an email address to unlock one extra draft. We send an offer or follow-up only when you separately opt in.

Unfinished preview drafts are normally removed after seven days. A separate private copy linked to an email address is normally removed after 30 days unless it becomes part of an order. Studio images remain in your private account until removed in accordance with your request and our applicable retention obligations.

Why we process data

Our legal bases are performance of our agreement with you, our legitimate interests in service security and support, legal obligations such as accounting, and your consent where required for optional marketing or cookies. You can withdraw marketing consent at any time without affecting your order.

Service providers

We use hosting, image-processing, payment, email, production and delivery providers as needed to deliver the service. Image processing may involve OpenAI; print production and fulfilment may involve Gelato. Providers receive only the information needed for their role. Where data is transferred outside the EEA or UK, we must use the safeguards required by applicable data protection law.

Cookies and retention

Essential cookies support sign-in, your cart and private preview sessions. Optional analytics or advertising cookies require your choice before they are used where the law requires consent. We retain order records for applicable accounting requirements and other personal data only as long as needed for the stated purpose.

Your rights

Depending on applicable law, you may request access, correction, deletion, restriction or portability of your data, object to processing, and withdraw consent. Contact us using the address above. You may also complain to a relevant data protection authority, including Norway’s Datatilsynet or the UK’s Information Commissioner’s Office.